Social Media

Introduction to Where is Your Audience Being Social Not everything that can be counted counts, and not everything that counts can be counted.”  ~Albert Einstein If you really start looking around online, you’ll quickly discover that there are hundreds of social media sites. You could immerse...

Introduction to Who is Your Audience “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker When it comes to social media, there are two very important reasons for knowing as much about your audience as possible:...

According to the WeAreSocial.com Think Forward report, there are a whopping 2.3 billion active social media users. These are people who are logging into one or more social media accounts regularly. And about 1.968 billion people are actively using their mobile phones to log into social media.  The...

From Underdog to Social Media Super Star Social media marketing strategist Amy Jo Martin says, “Social media is the ultimate equalizer. It gives a voice a platform to anyone willing to engage.” She’s right about that. It’s like connecting a microphone to a booming speaker on a busy street corner....